MNCs in Rural India: At a Turning Point - [email protected]
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In its various forms, it is a critical part of their rural growth plans, often out of sheer necessity.Upen Patel And Karishma Tanna Answer Your 21 Twitter Questions!
Filling the gaps left by government, MNCs have built roads in rural India that help them deliver their goods, provided education and health care for communities whose workforces they rely upon, and implemented environmental programs to protect precious natural resources needed to keep supply chains running smoothly. They also need to show head office that these strategies are doing well from a business perspective.
In short, the strategies must start delivering top- and bottom-line results. Others already are there and are ramping up their rural investments.
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None can take that fine balance between doing good and doing business for granted, as Nokia, Coca-Cola and Max New York Life — among the companies profiled in this special report — show. Rural India is hugely complex, not least because of its diverse pace of development.
As a recent study from IMRB International, a research company in Mumbai, notes, some markets are big but not as affluent as other markets Uttar, Bihar Pradesh while some are affluent but not very large Himachal Pradesh, Goa.
Knowledge Wharton High School It can mean developing products and services tailored specifically to the rural market. When LG entered India in the mids, numerous brands were vying for shelf space with hardly anything to distinguish them from competitors.
Much also depends on the sector and products sold. Soap Operas In the course of ramping up the performance of their rural strategies, MNCs are applying the lessons already learned.
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