In Branded, Alissa Quart takes us to the dark side of marketing to teens, showing readers a disturbingly fast-paced world in which adults shamelessly insinuate. For the readers still waiting for a substantive follow-up to Naomi Klein’s No Logo, this is the book. Quart, a former media columnist for the. In Branded, a fascinating and provocative study of modern-day consumerism and the teenager’s role within it, writer Alissa Quart sheds light on the increasingly.
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The first section focuses on advertisers reaching out to the ‘tween’ market by offering them free swag in order for their input on the company’s latest goods. It read like a really long research braded. We witness the aggressive and potentially emotionally damaging ways in which adults seek to control vulnerable young minds and wallets. Ratings and Reviews 0 0 star ratings 0 reviews. In BrandedBg Quart illuminates the unsettling new reality of marketing to teenagers, as well as the quieter but no less worrisome forms of teen branding: Nov 26, Lexie rated it did not like it.
Ultimately, her logic and arguments are not founded in logic, in facts, or anything else.
In any event, as a chronicle of marketers’ love affair with teens and bfanded and in many cases, their reciprocity at the dawn of the twenty-first century, this book isn’t too bad. It gave me a new perspective to look at things.
This compelling book looks into the way teens succumb to peer pressure and the constant commercial battering and the young people who fight back, who turn the tables on the cock-sure mega-corporations who so cynically strive to crack the codes of teen cool. I have read a lot of book on media and how it affects kids and how teens are targeted by media etc. The worst offenders seem to be those that use focus groups and online clubs to get influential kids to spread the word about a particular brand.
You have to think she could expand t Really this was more of a 2.
Branded: The Buying and Selling of Teenagers
Page 1 of 1 Start over Page 1 of 1. While today’s “branding” usually exploits teens’ desires to sport designer clothes, see the hippest new films slissa play the latest trendy video games, there has also been a statistical upsurge in physical branding, including body-piercing, tattooing qurat cosmetic surgery for the femalesas well as the use of performance-enhancing drugs for the males. It explorers the lengths companies will go to get the money from this lucrative ‘market’.
A Million First Dates. Feb 12, Flynn rated it did not like it Shelves: Amazon Renewed Refurbished products with a warranty. It’s just a cycle–but really, it’s just a part of life that I do not think can be avoided. A middle-aged reader would most enjoy this book or someone in the marketing industry.
She lives in New York City. This book overall was not necessarily entertaining, but did provide useful information that alizsa forever be branded inside my brain and made it possible to implement it in everyday life.
Alissa Quart’s book demonstrates accurately the process of creating loyal customers by advertisers. Generation Y has grown up in an age of the brand, bombarded by name products.
In Brandedalidsa fascinating and provocative study of modern-day consumerism and the teenager’s role within it, writer Alissa Quart sheds light on the increasingly sophisticated modes of advertising being used to lure and influence teens. I understand the content of branding amongst teenagers and it did open quwrt eyes to some things but it was not interesting and I feel like this was a paper she did in college and just expanded on it slightly so needless to say it was boring and awful to get through!
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Branded by Alissa Quart – Penguin Books Australia
For me, the general concept of the “branding” of teenagers is all rather obvious. Refresh and try again.
Overall rating No ratings yet 0. I’m pretty sure each decade had their fair share of both, her points are anecdotal at best. It is so true that the American education system mainly universities, but increasingly primary education as brander is such a business, and we all buy into the big names and brands. Knowing what is going on, may be a part of the battle. Melissa de la Cruz. This is a school text for my yr 11 daughters, which I read to be in touch with their curriculum and engage in what I hope is useful discussion.