‘Basics Advertising – Copywriting’, is a teaching resource, exploring the act of copywriting and the role of the copywriter in the advertising process. The book. ‘Basics Advertising – Copywriting’, is a teaching resource, exploring the act of copywriting and the role of the copywriter in the advertising. Buy a cheap copy of Basics Advertising: Copywriting (Basics book by Rob Bowdery. Free shipping over $
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Please note there is a week delivery period for this title. This book highlights the importance of thinking both verbally and visually, taking into account the key relationship between the words and images that occur within creative ad concepts.
It contains numerous visual examples demonstrating the variety of work with which copywriters are involved, supported by in-depth discussion and analysis to help the reader understand why certain adverts work well. Packed with practical exercises, as well as tips and guidance on how to generate ideas bowdrry think creatively, this book will help you to communicate effectively with your target audience – or indeed anyone!
Basics Advertising 01: Copywriting
How to get the most out of this book. Where you find copywriters; Copywriters as communicators; Creating an emotional response. Creativity starts with research; Applying your product knowledge; Picking up on the details. Staying on target; Can you reply on market research?
Improving your language skills; Technical assistance; Knowing the rules and when to break them.
The art and craft of copywriting; Generating creative ideas; Humour in advertising. Telling the truth; Bending the rules; Jargon and gibberish.
Basics Advertising Copywriting (Basics Advertising) Robert Bowdery: AVA Publishing
Creativity and originality; Advertising in unusual places; Writing to fit. Advertising around the world: Writing for foreign markets; Speaking with an international language; Lost in translation.
Very revealing and useful creative exercises. Wdowczyk, University of Huddersfield, UK. The book is easy to follow and clear in its approach.
Basics Advertising Copywriting – Rob Bowdery – Google Books
Good case studies and student-friendly advice. Learn where copywriters lurk, discover how to create an emotional response via convincing wording, find out hwy understanding the target audience is important, and, in general, hone your writing skills. Illustrated with images from successful ad campaigns. Copywriting reveals top tips for producing quality content.