EPRG framework: A firm having a presence in the global market has to decide the manner in which it will enter and operate there. Firms in the international. Different attitudes towards company’s involvement in international marketing process are called international marketing orientations. EPRG. EPRG Approach Aakash Kumar Gaurav Kataria Rahul Ujjainwal Ethnocentric Management orientation – Home country orientation.
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This approach is especially suitable for countries with certain financial, political and cultural constraints. There are four types of orientations or framework towards international marketing:. The environment of each market is considered while formulating the marketing strategy. Orientattion these, it has other advantages such as the possibility of knowing the customer better and maximum degree of marketing orientation.
EPRG – INTERNATIONAL MARKETING ORIENTATION – Priyanka Blog Thoughts
This approach is more successful in areas such as erg and research than in marketing. The practices and policies of headquarters and of the operating company in the home country become the default standard to which all subsidiaries need to comply.
This approach appears most appropriate when overseas sales volume is insignificant compared to the total sales of the firm.
One of the most striking trend in business, in recent years, has been growing internationalisation of business. In general, the desirability of a particular international orientation EPRG tends to depend on several factors which are as follows: Individuals have to pay tax on the following incomes: They possess a strong regional identity. Ethnocentric approach will better suit small firms just entering international operations. Such companies are also sometimes referred to as domestic companies.
The basic assumption of this approach is that all human beings are alike.
Since not much investment is made in overseas operations so if loss may occur then firm can absorb shock without much difficulty. The way businesses and staff view the world is described as international management orientations.
EPRG – INTERNATIONAL MARKETING ORIENTATION
The management of a company has to decide the type of orientation that a firm should give to its overseas marketing operations. This develops an affiliated corporate culture and aids transfer core competences more easily. The major advantage of this type of orientation is that it will be the most effective way of motivating the management, since the management in each country is given orienttion free hand in framing policies and implementing them.
Local personnel and techniques are best suited to deal with local market conditions. These stages are discussed below.
The assessee will be liable for penal int These people or companies believe that the home country is superior.
This is because it does not need to send skilled managers out to maintain centralized policies. Sign up here or sign in with. This usually results in the maximum degree of geographic decentralization as local managers are recognized as being psychologically close to oriengation, environments and customers.
He states that businesses and their staff tend to operate in one of four ways:. See all related question in international orientaion management.
orifntation International marketing is the multinational process of planning and executing the conception, Ethnocentric companies that do conduct business outside the home country can be described as international companies, they adhere to the notion that the products that succeed in the home country are superior and, therefore, can be sold everywhere without adaptation.
Geocentric approach encourages global marketing. A firm which plans to go international has to take a series of st Thus, ensuring efficient use of human resources by building strong culture and informal management channels.
What is an EPRG Framework in International Marketing?
A company with a geocentric orientation views the entire world as a potential market. Ethnocentric approach is suitable to small firms just entering international operations. Geocentric companies, as truly global players, view the world as a potential market, and seek to serve orientatioon effectively.
The case of European Silicon Structures illustrates the practice of geocentric organizations. The person who fills in the return should also complete the entries in the acknowledgement fo In the present day See full list of related question in international marketing management. It does not require much investment. It is responsible for administering following direct taxation acts passe Self-Assessment is a system under which the taxpayer is required to declare epeg basis of his assessment e.
When they look to new markets they rely on what they know and seek similarities with their own country. It entails minimum risk on the part of the firm. In these companies, opportunities outside the home country are ignored.
Since this orientation implies global attitude to the development of marketing policies, it provides for improved coordination and control. A geocentric orientationn develops standardized marketing mix, projecting a uniform image of the company and its products for the global market.
The first step is to calculate the taxable income from each source under The exercises, activities and policies of the functioning company in the native country becomes the default standard to which all subsidiaries need to abide by. Global channels of distribution are established and promotional policy is developed to project a uniform image of the orienattion, and its products. Com ma economics ma education ma history ma political science ma psychology ma public administration master degree programs vocational courses.
For example, Norway and Spain are both in Europe, but are very different in climate, culture, transport, retail distribution, and so on. I am a mother of a lovely kid, and an avid fan technology, computing and management related topics.